REX Book Store’s new brand identity was officially launched in its 65th Anniversary Dinner held last September 29, 2015 at the SMX Convention Center.
Dubbed “Beginnings”, the grand reveal took place on the evening of the 2015 CEAP National Convention Program’s Day 0 and was hosted by Anthony Pangilinan and Miriam Quiambao. The invocation was led by child star Alonzo Muhlach while entertainment was provided by the Mandaluyong Children’s Choir and The Voice Kids Philippines finalist Darlene Vibares and Grand Champion Lyca Gairanod. Meanwhile, Pop Princess Sarah Geronimo delivered a heartfelt rendition of the “Para sa Bata” anthem (composed by Krina Punsalan Cayabyab). Participants in the “Whole Child” FGD/round table discussion were also present in the launch, along with REX’s partners from Bayan Academy, the Knowledge Channel Foundation, CEAP, and PEAC.
Isang Nayon (isangnayon.org), the REX-supported village for promoting “Whole Education”, was revealed in the latter part of the program. All guests received hand cutouts, where they wrote their “Para sa Bata” pledge and which they posted on the pledge wall.