Itaas ang iyong Malinis na noo Sa araw na ito, Kabataang Pilipino! Igilas mo na rin ang kumikinang mong Mayamang sanghaya Magandang pag-asa ng Bayan kong Mutya!

– translated excerpt from Jose Rizal’s A La Juventud Filipina


Our national hero’s earliest poem about nationalism, which he dedicated to the Filipino youth. This award-winning poem was the origin of the clichéd line: “Ang kabataan ang pag-asa ng bayan.” The said poem was presented by Rizal back in 1879, when he was merely 18 years old. In 2015, or 136 years later, REX Book Store, Inc. (REX) decided to return to his vision. REX retraced all of its initiatives, objectives, and efforts in the educational publishing industry for the past 50 years – and encapsulated all of those in its identity: Para sa Bata


REX acknowledges that everything it does, from publishing superior learning materials, to providing ISO-certified printing services, to holding relevant professional development seminars for educators and school administrators, are ultimately for the child (“Para sa Bata”). But REX is not content with simply serving the child; it envisions a Whole Child: a child who’s safe, healthy, challenged, supported, and engaged. Developing the Whole Child requires the involvement of the whole community; after all, as the African proverb goes, “It takes a village to raise a child.”

REX works together with educators, community leaders, experts from different industries, and the government to help in developing children who are safe, healthy, challenged, supported, and engaged. A Whole Child needs Whole Teachers who provide Whole Education through Whole Schools, yet education is not the end of it. A Whole Child needs a loving and supportive community.